The
most important activity after your website is launched is letting
people easily find it. With majority of traffic coming to any
website from search engines and also the majority of clicks
from organic search results (SERPs), getting your website listed
in the search results is imperative for overall success of your
online business.
Knowing how important search
engine rankings is for businesses in terms of traffic and
online visibility, at ZN Web Studio all our efforts go into
bringing top search result rankings for your website. Our expert
SEO team
strives to get you the maximum results out of your search engine
optimization initiatives.
Search Engine Promotion is a catch-all
phrase for marketing a web site through the internet. There
are four basic types of web promotion:
- Search
Engine Optimization (SEO) – The process
of preparing web pages to be submitted to and ranked high
in Search Engines (such as Yahoo!, Google, MSN, AOL, etc.)
If your pages are already ranked, then SEO gets your pages
ranked HIGHER.
- Viral
Marketing (VM) - Viral marketing describes any
strategy that encourages individuals to pass on a marketing
message to others, creating the potential for growth in message's
exposure and influence. Leyline further associates this term
with the frequency of the return customer.
- Associate/Affiliate Programs
– Link referral
and link exchanges - the joining of geographic or occupation-specific
web sites that are complimentary in services or product.
- Paid Advertising -
Google AdWords or Overture are examples of paid advertising,
where you "pay-per-click"
- if someone clicks on the ads from a search engine and go
to your site, you get billed for that click
- Search Engine Optimization
- Keyword research / Keyphrase Analysis
- Researching new keywords
- Competitive analysis in diffrent searh
engines
- Adding fresh content, Articles
- Web copy analysis - getting a lot of
traffic to your site does not guarantee sales
- Link Exchange ( Boost link popularity)
- Monitor search engine rankings
- Traffic Tracking
- Monthly Ranking Reports
- Tweaking web site structure and navigation
To ensure up to date listings, our search
engine promotion experts monitor your site rankings each month
along with title and meta tag reviews to ensure that all pages
are up-to-date with search engines algorithms.
Keyword placements must be maintained on
a consistent basis to ensure your positions remain visible on
all top search engines.
Competitive keyword placements always shift
in positions with additional websites creating competition.
Search engines frequently tweak their algorithms
sometimes causing websites to change positions.
We provide a monitoring service for your
website, analyzing changes and fluctuations in the search engines’
algorithms and reacting accordingly with improvements and modifications
in your website architecture to ensure appropriate ranking and
placing within those search engines.
